Jolene Laskey of Wabanaki Maple

Meet Jolene Laskey!

A New Brunswick native, Jolene has always wanted to showcase her roots and highlight the history of her community in a meaningful way. As one of Canada’s most iconic products, maple syrup has been harvested for thousands of years by the Indigenous Peoples in Canada. 

As a means of trade between the Indigenous Peoples and early settlers, maple syrup has been cherished for generations upon generations. It has been enjoyed for centuries and is a tradition that is shared amongst the Peoples of the Wabanaki Confederacy. Along with it’s healing and nourishing properties, the savoury sap has earned its special title as a staple in households worldwide. 

The business idea all started when Jolene, a Wolastoqi woman, was inspired to create maple syrup products right from her very own backyard. That’s when Wabanaki Maple was born. Since 2018, Wabanaki Maple has been operating with specialty syrup including flavours like bourbon, whiskey, toasted oak, and of course traditional maple syrup! Recently in 2019, Wabanaki Maple was one of the winners of the FedEx Small Business Grant Contest. With the grand prize, Jolene aims to expand her company and continue to grow in the food and beverage industry as a First Nation Woman entrepreneur. 

You can find delicious maple syrup infused recipes on the website that include maple pecan baked brie, maple fudge, and maple brown sugar cookies. Products are sold on the website and locally in stores across New Brunswick. Wabanaki Maple is 100% Indigenous female-owned and located on Neqotkuk (Tobique First Nation), and is committed to sharing their culture, and preserving their community and environment. Wabanaki Maple represents the Peoples of the Wabanaki Confederacy; Wolastoqiyik, Mi'kmaq, Penobscot, Abenaki, and Passamaquoddy.

See more on her website 

And Instagram @wabanakimaple 

See more from We Are Womxn and our WAW Box on Instagram @weare.womxn